A vignette tv commercial about the most vital ingredient when you’re pushing yourself.
Breathing. Everybody does it, but it’s especially important for athletes. This tv commercial features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves.
CREDITS
W+K PORTLAND
ECD’s: Ryan O’Rourke, Alberto Ponte, Chris Groom, Antony Goldstein
Senior Creatives: Tim Arts, Stefan van den Boogaard
ANONYMOUS CONTENT
Director: Alejandro Iñárritu
Director of Photography: Emmanuel Lubezki
Music: Jóhann Jóhannsson
METAL
Cannes Lions - Finalist - Film