A book that helps people with dementia to keep reading.
Research shows that reading slows down the symptoms of Alzheimer. So, how could we keep people with dementia reading as long as possible? We teamed up with book publishers Borgerhoff & Lamberigts and launched Simplified Stories, simplified versions of existing bestsellers.
CREDITS
DDB BRUSSELS
ECD: Peter Ampe
Senior Creatives: Tim Arts, Stefan van den Boogaard
Copy: Bart Van Goethem
METAL
Cannes Lions - Silver - Print & Publishing
Eurobest - Gold - Print & Publishing
Eurobest - Silver - Print & Publishing
Eurobest - Silver - Design
Eurobest - Bronze - Healthcare
Eurobest - Finalist - Design
Eurobest - Finalist - Healthcare
Epica Awards - Grand Prix – Design
Epica Awards - Gold - Publication Design
CCB Awards - Gold - Branded Press Content
CCB Awards - Silver - Direct Craft