A complete 360 integrated campaign with anthem film,
social films, OOH and many
other components.
The film exemplifies Nike’s long-standing belief that the future of sport has infinite potential — and encourages a new generation of footballers to prove it.
We created a bunch of short social stuff for athletes to share on their channels, the Cristiano one was watched over 91 million times.
CREDITS
W+K PORTLAND
ECD’s: Ryan O’Rourke, Alberto Ponte
Senior Creatives: Tim Arts, Stefan van den Boogaard
ICONOCLAST
Director: Megaforce
Director of Photography: Hoyte van Hoytema
Managing Director: Charles-Marie Anthonioz
Executive Producer: Caroline Pham
Line Producer: Richard Weager
Production Design: Marco Puig
FRAMESTORE
President: James Razzall
Creative Director: Alex Thomas
Director of Production: Carla Attanasio
METAL
Cannes Lions - Gold - Entertainment
Cannes Lions - Silver - Entertainment for Sport
Cannes Lions - Finalist - Film
Cannes Lions - Finalist - Entertainment for Sport
One Show - Silver - Branded Entertainment - Long Form Video
One Show - Silver - Film & Video - Over 60 Seconds
One Show - Finalist - Film & Video - Innovation in Film
Clio Awards - Gold - Branded Entertainment & Content
Clio Awards - Gold - Film Craft
Clio Awards - Gold - Film Craft
Clio Awards - Silver - Sound Design
Clio Awards - Finalist - Film
Clio For Sports Awards - Silver - Branded Content - Nike FC Footballverse
Clio For Sports Awards - Silver - Film Craft - VFX - Nike FC Footballverse
Clio For Sports Awards - Silver - Film - Nike FC Footballverse
Clio For Sports Awards - Bronze - Film - Nike FC Footballverse
D&AD - Wood Pencil - Sound Design & Use of Music
D&AD - Finalist - Film
Webby Awards - Finalist - Best Use of Video or Moving Image
New York Festivals - Bronze - Film – Made for online
AICP Awards - Finalist - Direction
AICP Awards - Finalist - Editorial
AICP Awards - Finalist - Sound Design
AICP Awards - Finalist - Visual Effects
Ciclope Awards - Finalist - VFX
Ciclope Awards - Finalist - Sound Design
British Arrows Awards - Silver - Craft – VFX
British Arrows Awards - Finalist - Craft - Sound Design
British Arrows Awards - Finalist - Craft - Production Design
British Arrows Awards - Finalist - Craft – Styling