An interruption of the most popular social feeds to remind people to move.
Nike’s ‘Time Is Precious’ hijacked screen habits—the antithesis of Just Do It—with brutally honest spots that turned doomscrolls into runs.
CREDITS
W+K PORTLAND
CD’s: Chris Groom, Antony Goldstein
Senior Creatives: Tim Arts, Stefan van den Boogaard
JOINT
Editor: Eric Hill
Assistant: JB Jacobs, Kevin Alfoldy, Mimi Bergen, Dylan Sylwester
Production: Sarah Fink, Leslie Carthy
Mixer: Noah Woodburn
Audio Assistant: Natalie Huizenga
METAL
Cannes Lions - Silver - Titanium & Integrated
Cannes Lions - Silver - Film - "Generic 30"
Cannes Lions -Silver - Film - "Celebrities"
Cannes Lions - Silver - Film - "Zombies"
One Show - Gold - Film
One Show - Gold - Integrated
D&AD -Graphite Pencil – Film
D&AD - Wood Pencil - Innovative Media
Webby Awards -Finalist - Integrated
Andy Awards -Gold - Integrated
Andy Awards - Silver - Television Spots
London International Awards - Gold - Integrated
Kinsale Shark Awards - Silver - Film